Home / Tag Archives: Marketing

Tag Archives: Marketing

Meaning Characteristics And Classification Of Market in Economics

Meaning of Market: In ordinary language the term Markets means a place or locality where commodities are bought and sold. But in Economics this term has a special meaning. Before discussing the classification of market, we should know what the market is. In Economics it refers to a commodity which is being bought and sold. In Economics place has no significance. The buyers and sellers may not reside at a particular place. Telephone, Telegrams, Stock exchanges, Merchant guilds etc., are the means which bring co-ordination between buyers and sellers. Hence …

Read More »

10 Important Functions Of Wholesalers In Channel Of Distribution

Wholesale includes the sale and all activities directly incident to the products or services to those who are buying for purposes of resale or for business use. If the products or services are sold to the consumers, it can not be called wholesaling. Wholesaling includes sales of any firm to any customer except an ultimate consumer who is buying for personal, non-business use. The Functions Of A Wholesaler are given below: The Different Functions Of A Wholesaler (1) Buying : Wholesalers act as purchasing agents for their customers whether they …

Read More »

Determinants Of Wholesale Market Area

(1) Product Characteristics: The bulk and weight of commodities, especially in relation to value, are important in determining the extent of the area of distribution. Where value is high, in relation to bulk and weight, the area of distribution is wide, since transportation cost of a single unit of purchase will be only a small part of the purchase price. Thus, many of these goods have a national market. When value is low in relation to bulk and weight, the movement of commodities is more restricted, because transportation cost then …

Read More »

Risk Bearing Functions Of A Wholesaler

(7) Risk-Bearing: The wholesaler makes it possible for the retailer to carry a smaller stock by holding goods in readiness near the retailer and by offering prompt delivery. This reduces the risk with price changes. The wholesalers usually guarantee the merchandise they sell and the retailer can get immediate satisfaction on claims involving faulty or defective merchandise. A wholesaler reduces a manufacturer’s risk by buying ahead. By storing goods the wholesaler reduces the producers’ risk from price changes, fashion shifts and physical deterioration. If the product deteriorates, goes out of …

Read More »

Functions of Wholesalers : Transportation

 (4) Transportation : The wholesaler decreases the cost of transportation by buying in larger lots than is possible by the average retailer. A wholesaler furnishes other transportation services to his customers. The wholesaler assembles goods from a large number of scattered manufacturers and makes it accessible to the retailer. Thus quicker delivery is secured. Thus the retailers and industrial users need not carry large inventories. Consequently the costs are reduced because their investments in inventory, insurance and storage costs are lower. For the retailer, there is less risk- that the …

Read More »

Functions of Wholesalers : Selling And Dividing

(2) Selling: The wholesaler is the “selling agent” of the manufacturers. He acts as the medium through which the goods produced by manufacturer is put into the hands of the retailer. Most manufacturers are small and have limited financial resources. Typically the executives are production or engineering oriented, not market-oriented. They can build a good product but they need someone to sell it. The wholesalers perform this service. The wholesaler performs the functions of finding a buyer, negotiating the terms of sale and transferring the title of the goods. A …

Read More »

What Are The Functions Of A Wholesaler

Wholesaling means selling products to those persons or for use includes sale of firms who buy them for resale to ultimate users of in their own businesses. Wholesaling or wholesale includes the sale and all activities directly incident to the products or services to those who are buying for purposes of resale or for business use. If the products or services are sold to the consumers, it can not be called wholesaling. Wholesaling includes sales of any firm to any customer except an ultimate consumer who is buying for personal, …

Read More »

Difference Between Wholesaler And Retailer

The American Standard Industrial Classification Manual has defined wholesaling as including establishments or places of business primarily engaged in selling merchandise directly to retailers; to industrial, commercial, institutional, or professional users ; to other wholesalers; or acting as agents in buying merchandise for, or selling merchandise to, such persons or companies. Thus, individuals or business firms engage in wholesaling when primarily they sell to, or negotiate sales with, those who buy for purposes of resale or industrial use. We may enumerate the difference between wholesaler and retailer in the following ways …

Read More »

What Is Wholesaling | Who Is A Wholesaler

Wholesaling simply means selling products to those persons or for use includes sale, of firms who buy them for resale to ultimate users of in their own businesses. Wholesaling or wholesale includes the sale, and all activities directly incident to the products or services to those who are buying for purposes of resale or for business use. If the products or services are sold to the consumers, it can not be called wholesaling. Wholesaling includes sales of any firm to any customer except an ultimate consumer who is buying for …

Read More »

Marketing Methods And Problems Of Shopping Goods

The marketing of shopping goods from manufacturer to retailer differ in several important respects from the marketing of convenience goods. Since the consumers make their comparisons in more than one store before buying, stores handling shopping goods tend to congregate in shopping centers. The manufacturer must distribute his goods at retail largely by stores located in shopping centers. By locating the store in the shopping center, a retailer puts his customers to less inconvenience in the process of comparison. A large percentage of shopping goods is sold directly from the …

Read More »

Powered by WordPress