1 – Well-Prepared viral videos :
Most of the time viral videos do not get attention of audience. For this you are required a lot of preparation and plans. We must therefore define not only its objectives or the target (s) involved first, but also about the tone to be used in video.
As the video contents very often exploit Internet users to decide whether to share and talk about it or not. We must therefore take into account, the interests of the target audience first before the brand. Also note that the target of the video is not necessarily that of the brand.
3 – To generate interest and / or emotion
So that the user is willing to share the video, it is essential that it does so react or implied. You have to not only play on emotions but also provide maximum interactivity.
4 – Quality and size optimized :
The viral videos must be high quality, preferably in HD, but also professional achievement. The era of viral videos filmed in the webcam is clearly over. To optimize its virality and its ability to be shareable, it is preferable that the film does not last more than 3 or 4 minutes. This allows not to lose the attention of consumers and especially to facilitate consultation of mobile video. We must also think of inserting social plugins on the site where the video is published to facilitate sharing on social networks. Finally, it is better to avoid full flash sites.
5 – Capturing the attention from the first few seconds :
The first few seconds of the video are crucial: they must make the user to watch it later as you want. It is important to elicit strong emotions from its inception. The visual show of the video before clicking “play button” is also essential.
6 – Be unforgettable :
This recommendation proves once again that emotion must mixed in the presentations. We need the video to be compelling, innovative, in tone and formatted. The goal is to successfully surprise the audience without shocking users and refraining user from making a bad buzz. This promotes the sharing and virality.
7 – Be Real :
It is possible to stage employees, bosses or clients. Show the reactions of these real people instead of using actors. This is often a good way to give authenticity to a movie.
8 – Launching and Monitoring :
Virality is not due to an accident but requires real activation and optimization of the video launched on the internet. The week before the online publications, do not hesitate to send the video to journalists, bloggers, and comment bloggers. It is also necessary to ensure the coverage at least two or three influential sites before publication.
9 – What presence for the brand? :
Indeed, we must not confuse viral videos with a traditional advertising spot of 30 seconds! If a logo appeared on its screen within 2-5 seconds, it is likely that the Internet will interpret it as advertising and the audience will not view the rest of the video.
10 – Succeeding in SEO :
SEO is essentially based on the text. It is therefore essential that the keywords are present in the title and the description of viral videos. Hint: you can use the Caption as YouTube because its text is used for referencing.
Things to Remember
Virality or buzz of a video posted on Youtube is really one of an advanced digital strategies. The success of such videos actually resides based on a number of parameters need to master and control throughout the broadcast.