Digital: Publicis Groupe buys Nurun for 87 million euros
Publicis Groupe has bought Nurun, a consultancy that specializes in digital and new technologies, for 125 million Canadian dollars (87 million euros). Based in Montreal, the company was previously a subsidiary of Quebecor Media, a specialist in the Canadian group information, entertainment and culture. It features including video store chain, several newspapers and Internet portals.
Strengthening activities on digital
Founded in 2000, Nurun has 1,100 employees worldwide and has offices in San Francisco, Atlanta, Shanghai, Paris or Nancy. Its customers include major French brands such as L’Oreal, Adidas, LVMH, Pernod-Ricard or SNCF.
“The acquisition of Nurun represents a further step in strengthening our digital high-level activities, and our position The Human Digital Agency,” said Maurice Levy, chairman of Publicis Groupe. “The Nurun combining design and new technologies will not only provide our customers with the talents and resources widely recognized, but also enhance the global presence of Publicis Groupe in digital,” he says.
96.8 million euros and sales
“This decision reflects our desire to focus all of our activities around the four slots that define our mission, namely to be the Canadian leader in telecommunications, news media, entertainment and culture” said Pierre Dion, President of Quebecor.
In 2013, Nurum had achieved a turnover of 139 million Canadian dollars (96.8 million euros) with its two divisions: Global Nurun for communication services, and offerings for Nurun IT outsourcing services IT and systems integration services.