Unity is strength. In China, Tencent and Baidu have merged to Wanda to go walking on the toes of the giant e-commerce Alibaba. The three companies have announced the creation of a joint venture (JV) weighing the equivalent of $ 814 million. Wanda will own 70% share, while Baidu and Tencent will control 15% each, says TechCrunch.
Enable them to have more influence on the market of Chinese e-commerce, the largest in the world at the scale of a country that alliance aims. Besides, according to iResearch study, online retail sales in China will grow by 45.8% to 2.76 trillion yuan (about 446 600 billion) in 2014 Through this joint venture, “Wanda will become the largest platform for e-commerce O2O (drive-to-store, ed) the world,” enthused Friday the CEO of the joint venture, Dong That, reports the Financial Times.
Monetize the audience of Web Chat
Payment solution online TenPay could for example be developed to compete Alipay – one of Alibaba, one of the most used of the moment in China. That of Weixin could also be further promoted. For Tencent, looking to monetize its audience WeChat (396 million members), the development of online shopping is of prime importance.
Tencent and Alibaba rival clash tirelessly to dominate the market, and apply it to an external growth strategy. Tencent has formalized such a stake of 28% in the South Korean publisher CJ games Games for $ 500 million in March. Alibaba took control of the UCWeb mobile browser in early June. Earlier, in March, Tencent have announced closer to the second largest Chinese online retailer, JD.com. For its part, Alibaba seeks IPO on or about September 16, 2014.
Baidu is the largest search engine in China region. Let us see what Baidu and Tencent can do!